Trade shows cannot be understated in their importance in creating an image for a company as well as expressing a character of the company in such a way that it encourages consumers to become clients and customers. As the trade show industry has grown over the years, the focus on truly defining a company in trade show display booth terms has become more important. This has led to the development of companies that specifically build exhibits for trade shows. The industry has grown and developed as we have seen a move away from disposable display booths and a move towards more personalized and custom built models. Indeed, some of these models can be the size of a typical city block, so disposing of them following the event makes little to no sense!
IGE Group is a forerunner in this industry. Their structural creations are masterpieces and nothing short of art. They are innovative, creative, and stop at nothing to ensure that a company’s character is expressed through the exhibit. That being said, as we have witnessed this development, we have also seen alterations in the types of materials used in creating these displays. Instead of creating exhibits in the build and burn model, these creations are now meant to be much more sustainable. The shift has led to new ideas, new materials used in production, and have helped to engender this new shift towards significantly more creative and exciting exhibitions at trade shows.
The newer materials used are similar to those used in general building construction. This makes sense, as some of the exhibits at these trade shows are remarkably similar to small homes. The creations are known as “custom modular hybrid displays.” These event displays used everything from laminate to fabric and even metal. Indeed, some of the more aggressive manufacturers of display exhibits development display systems in which metal, laminate, and fabric are all utilized as part of production. The tension fabric that is often utilized is particularly strong for fabric.
The goal of this new production process is to reduce the weight of the display as well as cut down the time it takes to dismantle and to set up these displays. After all, as the modular systems become more and more expansive, it is important to find a simple system with which to put them back together for transport. Additionally, the use of new materials for graphics has been an interesting shift. Most manufacturers in the industry utilize tension fabric graphics and use a dye-sublimation printing process. Silicone Edge Graphics are also used in affixing fabric graphics to aluminum frames. We have even seen a shift towards environmentally sustainable materials, specifically laminated bamboo products. These products are especially useful when displaying a product touted for its environmental effects, or lack thereof.
At the end of the day, it seems that the double shift of event displays towards more custom made designs as well as a move away from the build and burn method has left us not only with more sustainable processes, but also with masterful companies like IGE Group that product works of art!